Tag: CRM

CRM: Is It B2B? B2C? Or H2H?

CRM: Is It B2B? B2C? Or H2H?

CRM implementation. The mere mention of the phrase strikes anxiety in the hearts and quickens the pulse of even the most veteran implementation teams. And it’s what we at Develop With Purpose find staring us down like a tiger in the jungle. As a company we have long since outgrown our current contact management system, […] 

Climbing the CRM Mountain

Climbing the CRM Mountain

The difference between Sales Force Automation (SFA) and Customer Relationship Management (CRM) is really a matter of progressing functionality. This functionality can often be steered in one direction or another by business practices. The investment by management and how the tool is used will dictate whether your program is just another SFA or a true […] 

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